Sintérgica AI
About Sintérgica AI

Building Latin America's AI infrastructure.

Mexican artificial intelligence lab. Private, specialized, and governable AI for organizations and governments across Mexico and LATAM.

Founded in 2016Data sovereigntyOn-premise deployment
Founded
2016
Operational offices
3
Active research lines
9
Who we are

Lab, consultancy, and software builder — with the same team, end to end.

Sintérgica AI is a Mexican artificial intelligence lab founded with the mission of bringing private, specialized, and governable AI to organizations and governments across Mexico and LATAM. We operate from Veracruz and Mexico City, and serve clients throughout the country and the Latin American region.

Our work combines three disciplines that are separate in most companies: applied research on AI models, digital transformation consulting, and proprietary enterprise software development. That combination lets us offer something a traditional consultancy or a generic software vendor cannot: we diagnose the problem, design the solution, build the technology, and deploy it — with the same team, end to end.

The name Sintérgica comes from the idea of creating order and clarity out of a dense informational field. That is what we do: we turn the noise of data, regulations, and processes into operational intelligence organizations can use to make better decisions.

Purpose

Mission and vision.

Mission

Drive productivity, efficiency, and decision-making in organizations and governments across Mexico and LATAM through private, specialized, and governable AI.

Vision

Make Lattice the strategic cognitive infrastructure of Mexico and Latin America.

What we do

Three roles. One purpose.

A deliberate combination: whoever diagnoses the problem also builds the technology and puts it into production.

Applied research lab

Sintérgica Labs

Through our open research civil association we develop, evaluate, and improve AI models with the regulatory, cultural, and linguistic context of Mexico and LATAM. Nine active research lines. Models published on Hugging Face. All output is public and openly accessible.

AI and digital transformation consultancy

Strategy, diagnosis, and implementation

From the first conversation to the system in production. Ongoing support for organizations and governments, with impact metrics defined before investing.

Enterprise software builder

Lattice · Nahui · SalesHub

Proprietary platforms designed for real problems in regulated sectors. Lattice Platform is the AI workspace for organizations. Nahui handles logistics operations with integrated intelligence. SalesHub unifies sales, marketing, and CRM with commercial AI.

Our principles

Five decisions that define how we operate.

  1. 01

    Data sovereignty.

    Client data is processed on the client's infrastructure. In on-premise deployments, it never leaves their servers. In cloud deployments, it resides on infrastructure located in Mexico. Sintérgica does not retain operational data.

  2. 02

    Built-in governance.

    Security, audit, and traceability controls are in the system's architecture. An agent cannot do what it is not authorized to do because the architecture does not allow it, not because someone configured a permission.

  3. 03

    Context over generality.

    Sintérgica's models are trained on Mexican and LATAM regulations, jurisprudence, and terminology. When a Seeb model analyzes a contract, it reasons with the Código de Comercio — not with Common Law principles adapted to Spanish.

  4. 04

    Measurable results.

    Success metrics are defined before starting, not after delivering. Impact is measured on the client's operation, not on product features.

  5. 05

    Transparency.

    Every AI decision is traceable and auditable. Na'at is available for public download. Model governance is documented openly.

Origin and trajectory

From digital agency to AI lab.

Sintérgica AI began as a digital agency in 2016. In 2024, the founding team identified a gap no one in Mexico was closing: the absence of AI models trained on the country's regulatory and cultural context. Global models worked for general tasks but failed on the tasks that matter most to Mexican organizations — those involving local regulation, sector terminology, and domestic legal frameworks.

That year we pivoted into what we are today: an AI lab with proprietary products, consulting capability, and an ecosystem of models designed for the market we know.

In 2025 we launched Lattice Na'at — the largest-scale language model developed in Mexico — and consolidated the Lattice ecosystem. Today we operate with participation in NVIDIA Inception, AWS Startups, and Google for Startups programs, Meta Business Partner certification, and institutional alliances with AMITI, CANACINTRA, Universidad Veracruzana, and federal and state government agencies.

Offices

Three operational offices in Mexico.

Headquarters

Mexico City

Av. Ejército Nacional Mexicano 453, Piso 1. Chapultepec Morales, Granada, Miguel Hidalgo.

Operations

Boca del Río, Veracruz

Juan de Grijalva 127-A, Fracc. Virginia.

Research

Xalapa-Enríquez, Veracruz

Leonardo Pasquel 22, Col. Pumar.

Frequently asked questions

What organizations ask us before working with us.

Is Sintérgica AI a startup, a consultancy, or a lab?
All three. We develop proprietary AI models (lab), deploy them in organizations and governments (consultancy), and build enterprise software platforms (products). That combination is deliberate: whoever diagnoses the problem also builds the technology and puts it into production. No intermediaries, no disconnect between what is recommended and what is executed.
What does it mean that NVIDIA, AWS, and Google “back” Sintérgica?
Sintérgica participates in the NVIDIA Inception, AWS Startups, and Google for Startups programs — acceleration and technical support programs these companies offer to AI startups. This gives us access to infrastructure, cloud credits, technical mentorship, and visibility in their ecosystems. Meta Business Partner is a certification that validates our ability to operate with Meta's advertising ecosystem. None of these programs imply capital investment or product co-development — they are ecosystem support programs for startups.
Why does an AI company operate from Veracruz?
Because the AI Mexico needs should be buildable from anywhere in the country, not only from the Valley of Mexico or Silicon Valley. Veracruz is where we were born, where our academic alliances with Universidad Veracruzana and COVEICYDET are based, and where several of our earliest clients operate. The Mexico City office serves the corporate and federal government market. Both are necessary.
What sets Sintérgica apart from other AI companies in Mexico?
Three things. First: we have proprietary models trained on Mexican regulation, not only third-party model integrations. Second: we operate an open research lab (Sintérgica Labs) with publications, datasets, and public models — that creates a level of technical credibility a consultancy without its own research cannot offer. Third: we deploy on the client's infrastructure — on-premise or private cloud in Mexico — with certified zero-retention. That solves the data sovereignty problem that global AI platforms do not solve for the Mexican market.
Does Sintérgica only work with large enterprises?
We work with organizations of all sizes. The SaaS plans for Lattice and SalesHub are designed for SMBs. Enterprise and on-premise deployments are designed for corporate and government clients. Consulting has formats ranging from free diagnosis sessions to full transformation projects. The entry point adapts to the need and the budget.
Next step

Let's talk about your project.

Free diagnosis session. We define success metrics before investing, with your real data.

Book a conversation
No commitmentOn-premise or private cloud in MexicoCertified zero-retention